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Welcome to the New Normal Project

Welcome to the New Normal Project. On this site, we will gather some of the best resources and experts to help organizations pivot to address the challenges they face today. Whether it is Covid 19 or a changed market environment or a new challenge or crisis that has come up – there is always a “new normal” and organizations, to be successful, must adapt.

Effective leaders are those who recognize when what had defined a previous reality or business model or approach no longer works the same way. At the same time, change is hard…and inertia is one of the most powerful organizational forces at play. We want to encourage organizational leaders look at challenges and issues in new ways, and to help them come to terms with the new normal…and then be prepared for the next new normal.

Read on and let us know what you think…